Scientific Breakthrough or Dumb Luck?
Although StriVectin-SD’s® functional components were already backed by clinical trials documenting their ability to visibly reduce the appearance of existing stretch marks (prominent because of their depth, length, discoloration and texture)... the success of StriVectin-SD as an anti-wrinkle cream was “dumb luck,” says Gina Gay, spokesperson for Klein-Becker®, StriVectin-SD’s exclusive distributor.
“When we first handed out samples of the StriVectin formula to employees and customers as part of our market research, the sample tubes were simply marked “topical cream” with the lot number underneath,” Ms. Gay explains. “As the samples were passed to friends and family, the message became a little muddled and some people used this “topical cream” as a facial moisturizer. As we began to receive feedback from users, like “I look 10 years younger” and “I can’t even notice my crows’ feet” we knew we had something more than America’s most effective stretch-mark cream. The point was driven home as store owners began reporting that almost as many people were purchasing StriVectin as an anti-wrinkle cream as were buying it to reduce stretch marks.”
Dr. Daniel B. Mowrey, PhD, Klein-Becker’s Director of Scientific Affairs, says, “Clearly, people were seeing results, but we didn’t have a scientific explanation as to why this wrinkle-reduction was occurring. However, based on the incredibly positive reports, I started using it myself applying StriVectin to my face after shaving.” Dr. Mowrey adds, “On a personal note, my wife tells me I haven’t looked this good in years.”
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